Prosports Training is a family run business for youth athletes in the Ottawa area. In developing the business, I rebranded many facets of the company. I created a new logo, and a brand that is cohesive across multiple multimedia platforms. Furthermore, I designed the current website, and apparel for the athletes to wear.

Logo

The Prosports Training logo was designed as a part of a total rebrand for the company. The logo features a neutral black and white colour scheme, as well as a dog biting a barbell weight. The dog is used to emphasize the outdoor facility and the family pet. The barbell is implemented to demonstrate the line of work the company is involved in. The sharp look was designed in Adobe Illustrator, a vector graphics editor.

CMS Implementation

To allow customizability of the website for the client, I implemeted Wordpress, a content management systems that builds the website. Wordpress allows me as the developer to choose what areas the client will be able to change and update. This allows me to ensure the client can keep their content up to date, without having to worry about breaking their website.

Social Media

A key part in any business is being able to promote it online through social media. Since joining the graphic design program, I have learned many skills in Adobe Illustrator and Photoshop that have allowed me to manipulate and enhance pictures to post on social media.

Social Media

A key part in any business is being able to promote it online through social media. Since joining the graphic design program, I have learned many skills in Adobe Illustrator and Photoshop that have allowed me to manipulate and enhance pictures to post on social media.

Merchandise

Working in a business has allowed me the opportunity to promote the business through designing clothing apparel. Using skills learned in Adobe illustrator and Photoshop, I have created many variations of clothing designs that have been made, created, and worn by the athletes.

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